In late 2025, The American Law Institute (ALI) closed its subsidiary, ALI CLE, and began hosting continuing legal education (CLE) programs directly. I was responsible for integrating all CLE programming into the ALI visual brand and improving processes for design and multimedia.
Accountants’ Liability was one of the first CLE programs that was fully integrated into ALI’s brand.
Logos, fonts, colors, and formatting were updated across multiple channels including print brochures, websites, emails, course materials, and live-stream graphics. In addition, members of the Communications department and I worked together to reduce marketing spend, streamline procedures, and improve customer targeting. As a result, registrations for the 2026 program increased by approximately 15%.
Going forward, each CLE program will feature its own campaign design, in line with ALI’s brand guide. Below is an example from Accountants’ Liability 2026.
