The American Law Institute (ALI) launched the Second Century Campaign in late 2021 to ensure that 100 years from now, successors will be in a good a position to plan for the future of the Institute and its work. Until this point, the Institute had never embarked on a capital campaign of this magnitude. The goal was not simply to fund the Institute’s work in the short-term, but rather to secure funding that will help support ALI’s work for the next 100 years.
Several pieces of collateral were created to support this effort, including the brochures and mailers below.
Fundraising materials utilized a metallic gold ink to draw the recipient’s eye and add a hint of shine.
Updates on the campaign were regularly featured on ALI’s website and in the quarterly newsletter and annual report.
